NAUCHNO-METODICHESKIE PODHODY K ANALIZU FAKTOROV FORMIROVANIYA I RAZVITIYA RYNKA ELEKTRONNYH BANKOVSKIH U SLUG
Abstract and keywords
Abstract (English):
The author on the basis of offered scientific and methodical approach makes an attempt creation of system of research of preconditions and factors of formation and development of the market of electronic banking services. The method of sociological poll of the population of the region which allows the author to reveal such factors as level of the income, educations, a social status and their influence on Internet banking use is put in a basis of research. As a result the author allocates some groups of the population among which advance of systems of Internet banking is the most perspective.

Keywords:
электронные банковские услуги, интернет-банкинг, мобильный банкинг, дистанционное банковское обслуживание, экстерриториальность, безопасность, интерактивность, electronic banking, Internet banking, mobile banking, remote banking service, extraterritoriality, security, interactivity
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