OPREDELENIE KLYUCHEVYH KOMPETENCIY POVYSHENIYA INVESTICIONNOY PRIVLEKATEL'NOSTI PROMYSHLENNOY NEDVIZHIMOSTI KAK ETAP INNOVACIONNOGO RAZVITIYA PREDPRIYATIYA
Authors:
1.
KNITU
Type:
Article
eLocation:
Status:
Published
Received:
19.04.2023
Accepted:
01.08.2025
Published:
01.08.2025
Subject area:
UDC 332.8 – 338.2
Language:
Russian
Keywords:
Недвижимость, промышленная недвижимость, рыночная стоимость, эффективность, ключевые компетенции, Real estate, industrial real estate, market value, performance, core competencies
Abstract (English):
The principal novelty of the concept of increasing the investment attractiveness of the industrial real estate business consists in determining the specific conditions under which real estate company has a competitive advantage in the market. The suggested method of formation and development of key competencies to increase the investment attractiveness of the industrial real estate business allows us to construct a mechanism for creating and implementing a strategy of market management of industrial real estate in the region, as a whole, on the basis of constant adjustment of the direction of its innovative development based on certain dynamic capabilities.
The principal novelty of the concept of increasing the investment attractiveness of the industrial real estate business consists in determining the specific conditions under which real estate company has a competitive advantage in the market. The suggested method of formation and development of key competencies to increase the investment attractiveness of the industrial real estate business allows us to construct a mechanism for creating and implementing a strategy of market management of industrial real estate in the region, as a whole, on the basis of constant adjustment of the direction of its innovative development based on certain dynamic capabilities.
Keywords:
Недвижимость, промышленная недвижимость, рыночная стоимость, эффективность, ключевые компетенции, Real estate, industrial real estate, market value, performance, core competencies
Недвижимость, промышленная недвижимость, рыночная стоимость, эффективность, ключевые компетенции, Real estate, industrial real estate, market value, performance, core competencies
1. Coy, R.A. Ocenka rynochnoy stoimosti rossiyskih promyshlennyh kompaniy s uchetom vliyaniya korporativnogo upravleniya: dis. … kan. ekon. nauk: 08.00.10/ Coy Rozalina Aleksandrovna.- Rostov - na - Donu 2007. S.174
2. Pavlova, I.V. Ocenka dohodnosti i riska investiciy v rossiyskuyu nedvizhimost' //Vestnik Kazanskogo gosudarstvennogo tehnologicheskogo universiteta. - Kazan': Izd-vo Kazan. gos. tehnolog. un-ta, 2008. - № 2. S. 138-144
3. Pavlova, I.V., Gusarova, I.A. Specifika formirovaniya i upravleniya investicionnym portfelem nedvizhimosti //Vestnik Kazanskogo tehnologicheskogo universiteta. - Kazan': Izd-vo Kazan. gos. tehnolog. un-ta, 2009. - № 5. S. 20-25
