On the basis of the content analysis and a case-study of speeches of Presidents of V.V. Putin in 2004 and D.A.Medvedev in 2008 changes expected by the population from the President of the Russian Federation before presidential election and actions and political decisions of the President already in the first half a year after presidential election are compared. This comparison allows to reveal «concern» of the state leader population problems that, respectively, is reflected in a rating of its approval.
Президент Российской Федерации, В.В. Путин, Д.А. Медведев, ожидания населения, имидж политического лидера, контент-анализ, кейс-стади, the President of the Russian Federation, V.V. Putin, D.A. Medvedev, population expectations, image of the political leader, content analysis, case-study
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