The paper presents the results of the survey conducted by the author stereotypical and archetypal representations of oil workers and oil industry. In general, respondents characterize the oilworker’s image positively, calling him a hard worker. Top-manager of the oil industry was ambivalent assessment: on the one hand, this is a strong, endowed with great power and wealth of the person on the other - greedy money-grubber. The oil industry is generally perceived as a sphere of power and professionalism. However, the oil industry is often seen as a source of disease, troubles and conflicts on Russia. The basis of the identified patterns is deep archetypal images. The most common archetypes: the trickster, hero, king, a sacred cow.
: 1,2,3,4,5 - нефтяная промышленность, нефтяник, нефть, контент-анализ, стереотип, архетип, 1,2,3,4,5 - oil industry, refining industry «Oilman», oil, content analysis, stereotype, archetype
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