The article deals with the fate of ancient classical texts - " The Tale of Igor's Campaign " - in Russian spiritual culture. It was shown that from the middle of XIX century the interpretation and translations of the story became more proalcoholic sense than the original text. At the end of XX - beginning of XXI century the image of Prince Igor was used for promoting the alcoholic products in Russia. So the actual prophylactic task is the popularization of the original text of the story.
Древняя Русь, «Слово о полку Игореве», перевод, либретто, проалкогольное культурное поле, водка, Интернет, Ancient Russia, "The Tale of Igor's Campaign", translation, libretto, proalcoholic cultural field, vodka, Internet
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