The concepts "innovations", "innovative activity" and "marketing of innovations" are conceptualized. Questions of use of methods and instruments of marketing by the enterprises of chemical branch in the current operational and expected activity are taken up. It is shown that marketing of innovations assumes clarification of influence of various factors. The characteristic of features of application of innovative marketing in the chemical industry is given .
химическая промышленность, стратегические спецпроизводства, разработка высокоэффективного, энергосресурсосберегающего малогабаритного оборудования, разработка экологически чистого оборудования, инновации, инновационная деятельность, инновационный маркетинг, chemical industry, strategic special productions, development of the highly effective, energy-saving small-sized equipment, development of the environmentally friendly equipment, innovation, innovative activity, innovative marketing
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