Abstract and keywords
Abstract (English):
The analysis of the Russian market of microfinance services, its prospects and features. Built economic and mathematical model for promoting a new product of the microfinance organization. The efficiency and financial attractiveness of the project implementation on the basis of potential product resulting model.

Keywords:
микрофинансирование, математическое моделирование, экономическая эффективность, microfinance, mathematical modeling, economic efficiency
References

1. S.V. Krivoruchko, M.A. Abramova, M.V. Mamuta, O.S. Tenetnik, I.E. Shaker, Mikrofinansirovanie v Rossii. KNORUS, Moskva, 2013. 168s.;

2. M.N. Kotlyarov, Finansy i kredit, 35, 2-6 (2008);

3. N.A. Salihzyanova, D.H. Gallyamova, Vestn. KGTU, 15, 5, 202-205 (2012);

4. Yu.P. Aleksandrovskaya, N.K. Filippova, Vestn. KGTU, 16, 9, 219-226 (2013);

5. G.L. Voroncova, G.V. Evseev, Aktual'nye problemy ekonomiki i prava, 1, 179-185 (2012).

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