Abstract and keywords
Abstract (English):
In today's market consumers are the determining factor of the financial success of the organization. So how exactly the consumer does chooses what to buy goods or services whose use. Therefore, timely and fully meet the requirements of consumers, making effective management decisions necessary to monitor customer satisfaction. Article is devoted to the development of methodology for assessing the satisfaction of the Federal State Organization "Administration on Hydrometeorology and Environmental Monitoring of the Republic of Tatarstan.

Keywords:
система менеджмента качества, потребитель, мониторинг удовлетворенности потребителя, управление взаимоотношениями с потребителем, требования, ожидания, quality management system, the consumer, monitoring customer satisfaction, customer relationship management, requirements and expectations
References

1. Kurs MBA po marketingu. / Charl'z D. Shiv, Aleksandr Uotson Hayem / Per. s angl. M.: Al'pina Pablisher, 2003. - S. 145.

2. Babenkova, A.V. Marketingovyy podhod k upravleniyu vzaimootnosheniyami mezhdu potrebitelem i postavschikom na rynke mashinostroeniya / A.V. Babenkova // Sovremennye tehnologii upravleniya. 2011. - № 2.

3. Kuzina, M.S. Upravlenie vzaimootnosheniyami s potrebitelyami v sisteme menedzhmenta kachestva / M.S. Kuzina [Elektronnyy resurs]. - Rezhim dostupa: http://www. sisupr.mrsu.ru/2011-4/PDF/7/Kuzina.pdf.

4. Kargashin N. E. Sistema kachestva - ne samocel' / N. E. Kargashin //Vek kachestva. - 2001. - № 4. - S.25-27.

5. GOST ISO 9001-2011. Sistemy menedzhmenta kachestva. Trebovaniya. - Vved. 2013-01-01. - M.: Standartinform, 2012. - 33s.

6. Neretina, E.A. Ocenka udovletvorennosti potrebiteley produkciey i uslugami promyshlennogo potrebitelya/ E.A. Neretina, M.V. Lapshina// Perspektivy nauki.− 2010. − № 11. S. 83 - 86.

7. Donskova, L.I. Podhod k ocenke udovletvorennosti potrebiteley deyatel'nosti: prakticheskiy menedzhment / L.I. Donskova, M.V. Udal'cova // Vestnik TGU. - 2009. - Vyp. 4 (72).

Login or Create
* Forgot password?