Education institutions to define the conditions that satisfy the consumers of educational services, to develop an innovative strategy to carry out marketing activities, improve the quality of educational services, which require constant monitoring organizations internal and external environment. This work can be implemented on the basis of the use of market-based instruments that are capable of efficiently and functionally to ensure in the long term competitiveness and the quality of the educational system.
образовательные услуги, инновации, управление, стратегия, educational services, innovation, management, strategics
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