Abstract and keywords
Abstract (English):
The article considers approaches to improving the quality of educational services used in the educational establishment of higher professional education. Presents the results of a survey of consumers of educational services aimed at determining differences in relation to the quality of educational services. Based on the identified discrepancies was developed annual action plan.

Keywords:
качество образовательных услуг, модель расхождений в отношении к качеству, ожидание, восприятие, quality of educational services, the model of the variance in quality, expectation, perception
References

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3. Zinurova R.I., Tuzikov A.R. Innovacionnoe obrazovanie v regional'nyh tehnologicheskih vuzah RF: problemy kriteriev, tipologii i social'nogo zakaza // Vestnik Kazan. tehnol. un-ta. - 2010. - T. 13, №10. - S. 768-777.

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